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Short-term responses to nudge-based messages for preventing the spread of COVID-19 infection: Intention, behavior, and life satisfaction

Author

Listed:
  • Shusaku Sasaki

    (Corresponding author; Faculty of Economics, Tohoku Gakuin University)

  • Hirofumi Kurokawa

    (School of Economics and Management, University of Hyogo)

  • Fumio Ohtake

    (Graduate School of Economics, Osaka University)

Abstract

To control and slow down the spread of COVID-19, policymakers and practitioners are employing messages with elements and wording based on nudges to encourage people fs voluntary behaviors of contact avoidance and infection prevention. However, although existing studies have found that nudge-based messages strengthen their intention to take the behaviors, it is not known whether the messages really promote their actual performance. In the end of April 2020, we conducted a survey experiment on a nationwide sample of Japan through the internet, where we randomly provided to them one of five different nudge-based messages and a message without nudges, and subsequently ascertained their intention to take the contact avoidance and infection prevention behaviors. In the beginning of the following month, May, we further conducted a follow-up survey to determine their actual behavioral changes. The empirical analysis with 5,225 respondents found that only the gAltruistic Message h emphasizing that their behavioral adherence would protect the lives of people close to them reinforced their intentions and also could promote some actual behaviors. However, the similar behavioral changes were not observed for the messages which contained an altruistic element but emphasized it in a loss-frame, or described it as protecting both of their own and others f lives. The message emphasizing only their own benefit were found to have the adverse effect of impeding their intention and behavior. Further analysis revealed that even the gain-framed gAltruistic Message h with the promotional consequences had side effects of deteriorating the quality of sleep and diet and life satisfaction. When employing nudge-based messages as a countermeasure for COVID-19, the policymakers and practitioners need to carefully scrutinize the elements and wording of the messages while considering their potential adverse effects and side effects.

Suggested Citation

  • Shusaku Sasaki & Hirofumi Kurokawa & Fumio Ohtake, 2020. "Short-term responses to nudge-based messages for preventing the spread of COVID-19 infection: Intention, behavior, and life satisfaction," Discussion Papers in Economics and Business 20-11, Osaka University, Graduate School of Economics.
    • Handle: RePEc:osk:wpaper:2011
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    References listed on IDEAS

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    As found on the RePEc Biblio, the curated bibliography for Economics:
    1. > Economics of Welfare > Health Economics > Economics of Pandemics > Specific pandemics > Covid-19 > Health > Distancing and Lockdown > Voluntary

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    2. Daisuke Moriwaki & Soichiro Harada & Jiyan Schneider & Takahiro Hoshino, 2020. "Nudging Preventive Behaviors in COVID-19 Crisis: A Large Scale RCT using Smartphone Advertising," Keio-IES Discussion Paper Series 2020-021, Institute for Economics Studies, Keio University.

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    More about this item

    Keywords

    Infectious diseases; nudge; behavioral economics; altruism; physical distance;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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