IDEAS home Printed from https://ideas.repec.org/p/osf/socarx/bu5zs.html
   My bibliography  Save this paper

Mining the Automotive Industry: A Network Analysis of Corporate Positioning and Technological Trends

Author

Listed:
  • Stoehr, Niklas
  • Braesemann, Fabian
  • Zhou, Shi

Abstract

The digital transformation is driving revolutionary innovations and new market entrants threaten established sectors of the economy such as the automotive industry. Following the need for monitoring shifting industries, we present a network-centred analysis of car manufacturer web pages. Solely exploiting publicly-available information, we con- struct large networks from web pages and hyperlinks. The network properties disclose the internal corporate positioning of the three largest automotive manufacturers, Toyota, Volkswagen and Hyundai with respect to innovative trends and their international outlook. We tag web pages concerned with topics like e-mobility & environment or autonomous driving, and investigate their relevance in the network. Toyota and Hyundai are concerned with e-mobility throughout large parts of their web page network; Volkswagen devotes more specialized sections to it, but reveals a strong focus on autonomous driving. Sentiment analysis on individual web pages uncovers a relationship between page linking and use of positive language, particularly with respect to innovative trends. Web pages of the same country domain form clusters of different size in the network that reveal strong correlations with sales market orientation. Our approach is highly transparent, reproducible and data driven, and could be used to gain complementary insights into innovative strategies of firms and competitive landscapes.

Suggested Citation

  • Stoehr, Niklas & Braesemann, Fabian & Zhou, Shi, 2019. "Mining the Automotive Industry: A Network Analysis of Corporate Positioning and Technological Trends," SocArXiv bu5zs, Center for Open Science.
    • Handle: RePEc:osf:socarx:bu5zs
    DOI: 10.31219/osf.io/bu5zs
    as

    Download full text from publisher

    File URL: https://osf.io/download/5d9dba67f6b03e000f1bdc1e/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/bu5zs?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Adan Ortiz-Cordova & Bernard J. Jansen, 2012. "Classifying web search queries to identify high revenue generating customers," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(7), pages 1426-1441, July.
    2. Stephany, Fabian & Braesemann, Fabian, 2017. "An Exploration of Wikipedia Data as a Measure of Regional Knowledge Distribution," SocArXiv c2gd8, Center for Open Science.
    3. Adan Ortiz‐Cordova & Bernard J. Jansen, 2012. "Classifying web search queries to identify high revenue generating customers," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 63(7), pages 1426-1441, July.
    4. Stephany, Fabian & Braesemann, Fabian & Graham, Mark, 2019. "Coding Together - Coding Alone: The Role of Trust in Collaborative Programming," SocArXiv 8rf2h, Center for Open Science.
    5. Fabian Braesemann & Niklas Stoehr & Mark Graham, 2019. "Global networks in collaborative programming," Regional Studies, Regional Science, Taylor & Francis Journals, vol. 6(1), pages 371-373, January.
    6. Swaminathan, Anand & Hoetker, Glenn & Mitchell, Will, 2002. "Network Structure and Business Survival: The Case of U.S. Automobile Component Suppliers," Working Papers 02-0105, University of Illinois at Urbana-Champaign, College of Business.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Braesemann, Fabian & Stephany, Fabian, 2020. "Measuring Digital Development with Online Data: Digital Economies in Eastern Europe and Central Asia," SocArXiv f9jqh, Center for Open Science.
    2. Fabian Braesemann & Fabian Stephany, 2021. "Between Bonds and Bridges: Evidence from a Survey on Trust in Groups," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 153(1), pages 111-128, January.
    3. Stephany, Fabian, 2020. "There is Not One But Many AI: A Network Perspective on Regional Demand in AI Skills," OSF Preprints 32qws, Center for Open Science.
    4. Lorenz, Hanno & Stephany, Fabian, 2018. "Back to the future: Changing job profiles in the digital age," Working Papers 13, Agenda Austria.
    5. Klapdor, Sebastian & Anderl, Eva M. & von Wangenheim, Florian & Schumann, Jan H., 2014. "Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 285-301.
    6. Braesemann, Fabian & Stephany, Fabian, 2019. "United in Diversity? An Empirical Investigation on Europe's Regional Social Capital," SocArXiv esgra, Center for Open Science.
    7. Damianos P. Sakas & Nikolaos Th. Giannakopoulos, 2021. "Harvesting Crowdsourcing Platforms’ Traffic in Favour of Air Forwarders’ Brand Name and Sustainability," Sustainability, MDPI, vol. 13(15), pages 1-25, July.
    8. Darius, Philipp & Stephany, Fabian, 2019. "Twitter "Hashjacked": Online Polarisation Strategies of Germany's Political Far-Right," SocArXiv 6gbc9, Center for Open Science.
    9. Stephany, Fabian, 2019. "Whose Realm, His Trust - Regional Disparities of Generalized Trust in Europe," SocArXiv 7f5pk, Center for Open Science.
    10. Stephany, Fabian & Braesemann, Fabian & Graham, Mark, 2019. "Coding Together - Coding Alone: The Role of Trust in Collaborative Programming," SocArXiv 8rf2h, Center for Open Science.
    11. Pedro Campos & Pavel Brazdil & Isabel Mota, 2013. "Comparing Strategies of Collaborative Networks for R&D: An Agent-Based Study," Computational Economics, Springer;Society for Computational Economics, vol. 42(1), pages 1-22, June.
    12. Stephany, Fabian, 2020. "It's Not Only Size That Matters: Trust and E-Government Success in Europe," SocArXiv cqfhr, Center for Open Science.
    13. Cailean Osborne & Jennifer Ding & Hannah Rose Kirk, 2024. "The AI community building the future? A quantitative analysis of development activity on Hugging Face Hub," Journal of Computational Social Science, Springer, vol. 7(2), pages 2067-2105, October.
    14. Sergio G. Lazzarini & Danny P. Claro & Luiz F. Mesquita, 2008. "Buyer–Supplier and Supplier–Supplier Alliances: Do They Reinforce or Undermine One Another?," Journal of Management Studies, Wiley Blackwell, vol. 45(3), pages 561-584, May.
    15. Lazzarini, Sergio G. & Mesquita, Luiz F. & Claro, Danny P., 2007. "Buyer-Supplier and Supplier-Supplier Alliances: Do They Reinforce or Undermine One Another?," Insper Working Papers wpe_84, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    16. Fabian Stephany & Hanno Lorenz, 2021. "The Future of Employment Revisited: How Model Selection Determines Automation Forecasts," Papers 2104.13747, arXiv.org.
    17. Stephany, Fabian, 2019. "How Unique is "E-stonia"? A Cross-Country Comparison of E-Services Usage in Europe," SocArXiv y4z73, Center for Open Science.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:socarx:bu5zs. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://arabixiv.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.