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Twitter "Hashjacked": Online Polarisation Strategies of Germany's Political Far-Right

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  • Darius, Philipp
  • Stephany, Fabian

Abstract

With a network approach, we examine the case of the German far-right party Alternative für Deutschland (AfD) and their potential use of a "hashjacking" strategy - the use of someone else’s hashtag in order to promote one's own social media agenda. Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by "hashjacking" the political party hashtags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy.

Suggested Citation

  • Darius, Philipp & Stephany, Fabian, 2019. "Twitter "Hashjacked": Online Polarisation Strategies of Germany's Political Far-Right," SocArXiv 6gbc9, Center for Open Science.
    • Handle: RePEc:osf:socarx:6gbc9
    DOI: 10.31219/osf.io/6gbc9
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    References listed on IDEAS

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    1. Stephany, Fabian & Braesemann, Fabian, 2017. "An Exploration of Wikipedia Data as a Measure of Regional Knowledge Distribution," SocArXiv c2gd8, Center for Open Science.
    2. Stephany, Fabian & Braesemann, Fabian & Graham, Mark, 2019. "Coding Together - Coding Alone: The Role of Trust in Collaborative Programming," SocArXiv 8rf2h, Center for Open Science.
    3. Fabian Stephany, 2019. "It Deepens Like a Coastal Shelf: Educational Mobility and Social Capital in Germany," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 142(2), pages 855-885, April.
    4. Stephany, Fabian & Braesemann, Fabian, 2017. "Bonds and bridges, and between: An empirical analysis of group-based trust," Working Papers 09, Agenda Austria.
    5. Fabian Stephany, 2017. "Who are Your Joneses? Socio-Specific Income Inequality and Trust," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 134(3), pages 877-898, December.
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