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Documentary films can increase nationwide interest in plant-based food

Author

Listed:
  • thomas, anna
  • Hope, Jessica Elizabeth

    (Stanford University)

  • Mathur, Maya B

Abstract

We investigated national-level impacts of media advocating plant-based diets. Search volume for popular films explains the majority of variance in searches for plant-based food, but is not associated with consumption. For three health-focused documentaries, we estimated that a standard deviation increase in searches for each film increases searches for plant-based food by up to 43% in the following week. Our findings can inform approaches for raising awareness of sustainable diets.

Suggested Citation

  • thomas, anna & Hope, Jessica Elizabeth & Mathur, Maya B, 2025. "Documentary films can increase nationwide interest in plant-based food," OSF Preprints yh94d_v3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:yh94d_v3
    DOI: 10.31219/osf.io/yh94d_v3
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    References listed on IDEAS

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    1. Shuoli Zhao & Lingxiao Wang & Wuyang Hu & Yuqing Zheng, 2023. "Meet the meatless: Demand for new generation plant‐based meat alternatives," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 4-21, March.
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