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The Politics of Fair Trade Consumption: A U.S. Perspective

Author

Listed:
  • Burns, Caroline Josephine

    (Saint Mary's College of California)

  • Ibrahim, Ameera

Abstract

On analysis of data from 350 fair trade consumers we found evidence that suggests fair trade consumption seems to be tinged with political activism at least in a U. S. context. We asked consumers whether politics was meaningful in their consumption practices and on regressing the data we found that there is a positive influence of politics as a decision-making criteria and the frequency of fair trade purchases. That is to say, the more consumers report that they use politics in their consumption decision-making process the more fair trade they purchase.

Suggested Citation

  • Burns, Caroline Josephine & Ibrahim, Ameera, 2018. "The Politics of Fair Trade Consumption: A U.S. Perspective," OSF Preprints n74hk_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:n74hk_v1
    DOI: 10.31219/osf.io/n74hk_v1
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    References listed on IDEAS

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    1. John Wilkinson, 2007. "Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement," Journal of Consumer Policy, Springer, vol. 30(3), pages 219-239, September.
    2. Deirdre Shaw & Iain Black, 2010. "Market based political action: a path to sustainable development?," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(6), pages 385-397, November/.
    3. Corinne Gendron & Véronique Bisaillon & Ana Rance, 2009. "The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action," Journal of Business Ethics, Springer, vol. 86(1), pages 63-79, April.
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