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Falling in love with robots: The three-stage model of source orientation and social interaction with virtual influencers

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  • Liu, Fanjue

Abstract

Following a three-stage model of social perception and interaction toward virtual influencers, this paper (1) argues that when encountering virtual influencers, how audiences’ interpretation of social cues will influence their suspension of disbelief; (2) describes how audiences with different willingness of suspension of disbelief follow different patterns to form their social perception toward virtual influencers; and (3) articulates the source orientation model, which explains how the source toward which audiences orient their responses will affect their social interaction with virtual influencers.

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  • Liu, Fanjue, 2020. "Falling in love with robots: The three-stage model of source orientation and social interaction with virtual influencers," OSF Preprints g67xn_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:g67xn_v1
    DOI: 10.31219/osf.io/g67xn_v1
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    1. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
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