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The competitive advantage of serendipity in the case of Starbucks and Howard Schultz

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  • Le, Tam-Tri

Abstract

I discuss the serendipity case of Howard Schultz in terms of information processing for innovation.

Suggested Citation

  • Le, Tam-Tri, 2022. "The competitive advantage of serendipity in the case of Starbucks and Howard Schultz," OSF Preprints g3tpf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:g3tpf
    DOI: 10.31219/osf.io/g3tpf
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    References listed on IDEAS

    as
    1. Quan-Hoang Vuong & Tam-Tri Le & Viet-Phuong La & Huyen Thanh Thanh Nguyen & Manh-Toan Ho & Quy Khuc & Minh-Hoang Nguyen, 2022. "Covid-19 vaccines production and societal immunization under the serendipity-mindsponge-3D knowledge management theory and conceptual framework," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    2. Napier, Nancy K., 2013. "Serendipity as a Strategic Advantage?," OSF Preprints es3rv_v1, Center for Open Science.
    3. Quan-Hoang Vuong, 2018. "The (ir)rational consideration of the cost of science in transition economies," Nature Human Behaviour, Nature, vol. 2(1), pages 5-5, January.
    4. Napier, Nancy K. & Vuong, Quan-Hoang, 2013. "Serendipity as a Strategic Advantage?," OSF Preprints es3rv, Center for Open Science.
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