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Serendipity as a Strategic Advantage?

Author

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  • Napier, Nancy K.

Abstract

Who, over the age of 20, hasn’t experienced a serendipitous event: unexpected information that yields some unintended but potential value later on? Sitting next to a stranger on a plane who becomes a business partner? Stumbling onto an article in a journal or newspaper that helps tackle a nagging problem? Creating a new drug by accident?

Suggested Citation

  • Napier, Nancy K., 2013. "Serendipity as a Strategic Advantage?," OSF Preprints es3rv_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:es3rv_v1
    DOI: 10.31219/osf.io/es3rv_v1
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    Cited by:

    1. Wareham, Jonathan & Pujol Priego, Laia & Romasanta, Angelo Kenneth & Mathiassen, Thomas Wareham & Nordberg, Markus & Tello, Pablo Garcia, 2022. "Systematizing serendipity for big science infrastructures: The ATTRACT project," Technovation, Elsevier, vol. 116(C).
    2. Khuc, Quy Van, 2021. "Questioning in the 3D-Mindsponge-Serendipity (3DMS) system," OSF Preprints uz2yn, Center for Open Science.
    3. Vuong, Quan-Hoang, 2013. "The emerging economy of Vietnam: Pitfalls, problems and the relevance of business education," OSF Preprints ua8b5, Center for Open Science.
    4. , Aisdl, 2019. "Discovery Driven Innovation," OSF Preprints 5kswc, Center for Open Science.
    5. Nguyen, Minh-Hoang, 2022. "Hành trình của nghiên cứu về quá trình xử lý thông tin 3D đa lọc," OSF Preprints 2gexf, Center for Open Science.
    6. Fultz, Andrew E.F. & Hmieleski, Keith M., 2021. "The art of discovering and exploiting unexpected opportunities: The roles of organizational improvisation and serendipity in new venture performance," Journal of Business Venturing, Elsevier, vol. 36(4).
    7. Le, Tam-Tri, 2022. "The competitive advantage of serendipity in the case of Starbucks and Howard Schultz," OSF Preprints g3tpf, Center for Open Science.
    8. Khuc, Quy Van, 2021. "A new hierarchy of human motives updates environmental culture thoughts," OSF Preprints vx69u, Center for Open Science.
    9. De Rosa, Marcello & McElwee, Gerard & Smith, Robert, 2019. "Farm diversification strategies in response to rural policy: a case from rural Italy," Land Use Policy, Elsevier, vol. 81(C), pages 291-301.

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