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An Empirical Analysis of Mobile Banking Adoption in Vietnam

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  • Vuong, Bui Nhat

Abstract

Mobile phones with banking technology are becoming more readily available in Vietnam. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Therefore, there is a need to assess the acceptance of such technologies to establish factors that hinder or promote customer’s intention to use mobile banking. Survey data collected from 452 consumers was analyzed to provide evidence. Results from the partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3.0 program indicated that perceived easy to use, perceived credibility, usefulness, attitude, perceived behavioral control and subjective norm are significant with respect to the customer’s intention to use mobile banking services. The results of the data analysis contribute to the body of knowledge by demonstrating that the above factors are critical in intention to use mobile banking in a developing country context. The finding of this study can also help marketers in the banking sector offer more suitable marketing strategies in their field in order to make higher attractiveness with mobile banking

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  • Vuong, Bui Nhat, 2020. "An Empirical Analysis of Mobile Banking Adoption in Vietnam," OSF Preprints 94zxp, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:94zxp
    DOI: 10.31219/osf.io/94zxp
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    Cited by:

    1. Giao, Ha Nam Khanh & Vuong, Bui Nhat, 2021. "The impact of service quality on passenger loyalty and the mediating roles of perceive value, airline image, passenger trust, and satisfaction: A Study of domestic flights with Vietnamese Low-Cost Air," OSF Preprints 9rbp8, Center for Open Science.
    2. Malgorzata Solarz & Jacek Adamek, 2021. "Factors Affecting Mobile Banking Adoption in Poland: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1018-1046.
    3. Giao, Ha Nam Khanh, 2020. "The effect of emotiomal intelligence on turnover intention and the moderating role of perceived organizational support: Evidence from the banking industry of Vietnam," OSF Preprints chjba, Center for Open Science.
    4. Tung, Dao Duy, 2020. "A model of organizational culture for enhancing organizational commitment in telecom industry: Evidence from Vietnam," OSF Preprints hqz8a, Center for Open Science.
    5. Giao, Ha Nam Khanh & Vuong, Bui Nhat, 2020. "A model of Factors Influencing Behavioral Intention to Use Internet Banking and the Moderating Role of Anxiety: Evidence from Vietnam," OSF Preprints 3rgh6, Center for Open Science.
    6. Ha Nam Khanh Giao & Bui Nhat Vuong & Dao Duy Huan & Hasanuzzaman Tushar & Tran Nhu Quan, 2020. "The Effect of Emotional Intelligence on Turnover Intention and the Moderating Role of Perceived Organizational Support: Evidence from the Banking Industry of Vietnam," Sustainability, MDPI, vol. 12(5), pages 1-25, March.
    7. Giao, Ha Nam Khanh, 2020. "A Model of Organizational Culture for Enhancing Organizational Commitment in Telecom Industry: Evidence from Vietnam," OSF Preprints 7v6da, Center for Open Science.

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