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Pendekatan dalam Pengukuran Firm Performance

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  • Winatha, Arvin

Abstract

Kinerja dapat diukur melalui beberapa cara dan pendekatan. Kinerja perusahaan dapat diukur dengan Tobin Q’s variable dari sisi keuangan atau financial dan harga saham dari perusahaan.Kinerja Perusahaan juga bisa diukur melalui perubahan dalam ROA atau Return on Assets. Perusahaan dengan Praktik CSR dan reputasi yang baik akan dilihat para stakeholder bahwa perusahaan memiliki performance yang baik. Secara umum Kinerja perusahaan dapat diukur dan diamati melalui 4 dasar penting yaitu Orientasi kewirausahaan (GEO), Orientasi pasar (MO), inter-organizational learning (IOL) dan Keunggulan kompetitif perusahaan (SCA). Selain itu Turbulensi teknologi juga berperan dalamm Firm Performance. Setiap metode memiliki cara pendekatan masing masing dalam mengamati firm performance

Suggested Citation

  • Winatha, Arvin, 2020. "Pendekatan dalam Pengukuran Firm Performance," OSF Preprints 7c3dz_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:7c3dz_v1
    DOI: 10.31219/osf.io/7c3dz_v1
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