Word of Mouth and Taste Matching: A Theory of the Long Tail
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Cited by:
- Claussen, Jörg & Kretschmer, Tobias & Mayrhofer, Philip, 2010. "Private Regulation by Platform Operators – Implications for Usage Intensity," Discussion Papers in Business Administration 11374, University of Munich, Munich School of Management.
- Gal OEstreicher-Singer & Barak Libai, 2011. "Assessing Value in Product Networks," Working Papers 11-29, NET Institute, revised Sep 2011.
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More about this item
Keywords
Search; Word of Mouth; Sales Concentration; Long Tail;All these keywords.
JEL classification:
- C78 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Bargaining Theory; Matching Theory
- D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-LAB-2007-11-03 (Labour Economics)
- NEP-MIC-2007-11-03 (Microeconomics)
- NEP-MKT-2007-11-03 (Marketing)
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