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Memory and Representativeness

Author

Listed:
  • Pedro Bordalo
  • Katherine Coffman
  • Nicola Gennaioli
  • Frederik Schwerter
  • Andrei Shleifer

Abstract

We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i) decreasing the frequency of a given color in one group significantly increases the recalled frequency of that color in the other group, ii) for a fixed set of images, different cues for the same objective distribution entail different interference patterns and different probabilistic assessments. Selective retrieval and interference may offer a foundation for the representativeness heuristic, but more generally for understanding the formation of probability judgments from experienced statistical associations.

Suggested Citation

  • Pedro Bordalo & Katherine Coffman & Nicola Gennaioli & Frederik Schwerter & Andrei Shleifer, 2019. "Memory and Representativeness," NBER Working Papers 25692, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:25692
    Note: TWP
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    References listed on IDEAS

    as
    1. Pedro Bordalo & Katherine Coffman & Nicola Gennaioli & Andrei Shleifer, 2019. "Beliefs about Gender," American Economic Review, American Economic Association, vol. 109(3), pages 739-773, March.
    2. Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2018. "Diagnostic Expectations and Credit Cycles," Journal of Finance, American Finance Association, vol. 73(1), pages 199-227, February.
    3. Nicola Gennaioli & Andrei Shleifer, 2010. "What Comes to Mind," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(4), pages 1399-1433.
    4. Daniel J. Benjamin, 2018. "Errors in Probabilistic Reasoning and Judgment Biases," GRU Working Paper Series GRU_2018_023, City University of Hong Kong, Department of Economics and Finance, Global Research Unit.
    5. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
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    Cited by:

    1. Benjamin Enke & Frederik Schwerter & Florian Zimmermann, 2019. "Associative Memory and Belief Formation," CESifo Working Paper Series 7916, CESifo.
    2. Battigalli, Pierpaolo & Generoso, Nicolò, 2024. "Information flows and memory in games," Games and Economic Behavior, Elsevier, vol. 145(C), pages 356-376.

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    More about this item

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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