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Time versus market orientation in product concept development : empirically-based theory generation

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  • Burchill, Gary
  • Fine, Charles H.

Abstract

Includes bibliographical references (p. 27-31).

Suggested Citation

  • Burchill, Gary & Fine, Charles H., 1994. "Time versus market orientation in product concept development : empirically-based theory generation," Working papers 3694-94. WP (Internationa, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2515
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    File URL: http://hdl.handle.net/1721.1/2515
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    References listed on IDEAS

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    1. Andrew H. Van de Ven, 1986. "Central Problems in the Management of Innovation," Management Science, INFORMS, vol. 32(5), pages 590-607, May.
    2. Glen L. Urban & Theresa Carter & Steven Gaskin & Zofia Mucha, 1986. "Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, INFORMS, vol. 32(6), pages 645-659, June.
    3. Griffin, Abbie. & Hauser, John R., 1991. "The marketing and R & D interface," Working papers #48-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. Van de Ven, Andrew R., 1986. "Central Problems in the Management of Innovation," Agricultural Research Policy Seminar 139708, University of Minnesota Extension.
    5. Abbie Griffin & John R. Hauser, 1992. "Patterns of Communication Among Marketing, Engineering and Manufacturing---A Comparison Between Two New Product Teams," Management Science, INFORMS, vol. 38(3), pages 360-373, March.
    6. Schein, Edgar H., 1991. "Legitimating clinical research in the study of organizational culture," Working papers 3288-91., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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    Cited by:

    1. Andrada Tomoaia‐Cotisel & Samuel D. Allen & Hyunjung Kim & David Andersen & Zaid Chalabi, 2022. "Rigorously interpreted quotation analysis for evaluating causal loop diagrams in late‐stage conceptualization," System Dynamics Review, System Dynamics Society, vol. 38(1), pages 41-80, January.

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    HD28 .M414 no.3694-; 94;

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