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Decision support for marketing management

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  • Little, John D. C.

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Suggested Citation

  • Little, John D. C., 1978. "Decision support for marketing management," Working papers 1019-78., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1944
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    File URL: http://hdl.handle.net/1721.1/1944
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    References listed on IDEAS

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    1. Chris Argyris, 1971. "Management Information Systems: The Challenge to Rationality and Emotionality," Management Science, INFORMS, vol. 17(6), pages 275-292, February.
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    Cited by:

    1. Little, John D. C., 1979. "The implications of external change for marketing," Working papers 1049-79., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    Keywords

    HD28 .M414 no.1019-; 78;

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