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The implications of external change for marketing

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  • Little, John D. C.

Abstract

"Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979."

Suggested Citation

  • Little, John D. C., 1979. "The implications of external change for marketing," Working papers 1049-79., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1951
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    File URL: http://hdl.handle.net/1721.1/1951
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    1. Little, John D. C., 1978. "Decision support for marketing management," Working papers 1019-78., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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      Keywords

      HD28 .M414 no.1049-; 79;

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