IDEAS home Printed from https://ideas.repec.org/p/mil/wpdepa/2011-07.html
   My bibliography  Save this paper

Long tail and destination management: the impact of market’s diversification on competitiviness in touristic services. The case of Garda Lake

Author

Listed:
  • Luciano PILOTTI
  • Alessandra TEDESCHI-TOSCHI
  • Roberta APA

Abstract

Increasing global competition is also reflected in tourism. This makes clear the need to (re)define the concept of competitiveness of tourist destinations and its drivers, including consideration of a demand characterized by an increasing variety and differentiation, whose satisfaction requires the aggregation of different components af offer, also multi-local. The article examines these issues reassembling the main contributions of the literature in a larger pattern that includes several factors that determine the quality andhence the competitiveness of Multilocal Touristic Eco Systems, whereas addition to traditional performance indicators, also their abilities to respond the emerging long tail. The empirical case presented is that of Garda’s Lake.

Suggested Citation

  • Luciano PILOTTI & Alessandra TEDESCHI-TOSCHI & Roberta APA, 2011. "Long tail and destination management: the impact of market’s diversification on competitiviness in touristic services. The case of Garda Lake," Departmental Working Papers 2011-07, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    • Handle: RePEc:mil:wpdepa:2011-07
    as

    Download full text from publisher

    File URL: http://wp.demm.unimi.it/files/wp/2011/DEMM-2011_007wp.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. P.J. Taylor & G. Catalano & D.R.F. Walker, 2002. "Measurement of the World City Network," Urban Studies, Urban Studies Journal Limited, vol. 39(13), pages 2367-2376, December.
    2. P.J. Taylor & G. Catalano & D.R.F. Walker, 2002. "Exploratory Analysis of the World City Network," Urban Studies, Urban Studies Journal Limited, vol. 39(13), pages 2377-2394, December.
    3. Lanfranco Senn, 2002. "New economy, territorio e fiscalit?," SCIENZE REGIONALI, FrancoAngeli Editore, vol. 2002(1).
    4. Leo van den Berg & Erik Braun, 1999. "Urban Competitiveness, Marketing and the Need for Organising Capacity," Urban Studies, Urban Studies Journal Limited, vol. 36(5-6), pages 987-999, May.
    5. Marcus Doel & Phil Hubbard, 2002. "Taking world cities literally: Marketing the city in a global space of flows," City, Taylor & Francis Journals, vol. 6(3), pages 351-368, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luciano PILOTTI, 2011. "Urban ecology and cultural heritage values for a new emergent European city," Departmental Working Papers 2011-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aurélie LALANNE & Guillaume POUYANNE, 2012. "Ten years of metropolization in economics: a bibliometric approach (In French)," Cahiers du GREThA (2007-2019) 2012-11, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    2. Luiciano PILOTTI & Alessandra TEDESCHI-TOSCHI & Roberta APA, 2011. "La competitività ecologica dei sistemi territoriali tra identità, immagine e vantaggi “costruiti”. Quale marketing dei servizi turistici di fronte alla “long tail”?," Departmental Working Papers 2011-06, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    3. A. M. Artoli & A. G. Hoekstra & P. M. A. Sloot, 2003. "Accelerated Lattice Bgk Method For Unsteady Simulations Through Mach Number Annealing," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 835-845.
    4. Peter J. Taylor & David M. Evans & Michael Hoyler & Ben Derudder & Kathy Pain, 2009. "The UK Space Economy as Practised by Advanced Producer Service Firms: Identifying Two Distinctive Polycentric City‐Regional Processes in Contemporary Britain," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(3), pages 700-718, September.
    5. Derudder, Ben & Witlox, Frank, 2008. "Mapping world city networks through airline flows: context, relevance, and problems," Journal of Transport Geography, Elsevier, vol. 16(5), pages 305-312.
    6. BOURDEAU-LEPAGE, Lise & HURIOT, Jean-Marie, 2006. "Megacities vs. Global Cities. The institutional hypothesis," LEG - Document de travail - Economie 2006-05, LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne.
    7. Brian Dollery & Michael Kortt & Bligh Grant, 2013. "Options for rationalizing local government structure: a policy agenda," Chapters, in: Santiago Lago-Peñas & Jorge Martinez-Vazquez (ed.), The Challenge of Local Government Size, chapter 10, pages 242-262, Edward Elgar Publishing.
    8. Jean-Marie Huriot & Lise Bourdeau-Lepage, 2006. "Megacities Vs Global Cities: Development and Institutions," ERSA conference papers ersa06p894, European Regional Science Association.
    9. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    10. Delgado García, Juan Bautista & De Quevedo Puente, Esther, 2016. "The complex link of city reputation and city performance. Results for fsQCA analysis," Journal of Business Research, Elsevier, vol. 69(8), pages 2830-2839.
    11. Belderbos, René & Du, Helen S. & Slangen, Arjen, 2020. "When do firms choose global cities as foreign investment locations within countries? The roles of contextual distance, knowledge intensity, and target-country experience," Journal of World Business, Elsevier, vol. 55(1).
    12. Peter Mayerhofer & Oliver Fritz & Dieter Pennerstorfer, 2010. "Dritter Bericht zur internationalen Wettbewerbsfähigkeit Wiens," WIFO Studies, WIFO, number 42430.
    13. Hakim ALASGAROV, 2022. "Azerbaijan s smart cities villages concepts for Karabagh region. How real and doable to lead to success," Smart Cities International Conference (SCIC) Proceedings, Smart-EDU Hub, Faculty of Public Administration, National University of Political Studies & Public Administration, vol. 10, pages 215-225, November.
    14. Karima Kourtit & Peter Nijkamp & Mark D. Partridge & Karima Kourtit & Peter Nijkamp, 2013. "In praise of megacities in a global world," Regional Science Policy & Practice, Wiley Blackwell, vol. 5(2), pages 167-182, June.
    15. Xingjian Liu & Ben Derudder & Frank Witlox & Michael Hoyler, 2014. "Cities As Networks within Networks of Cities: The Evolution of the City/Firm-Duality in the World City Network, 2000–2010," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 105(4), pages 465-482, September.
    16. Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.
    17. Langong Hou & Ye Liu & Xiaoqin He, 2023. "Research on the Mechanism of Regional Innovation Network in Western China Based on ERGM: A Case Study of Chengdu-Chongqing Shuangcheng Economic Circle," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    18. Andrea Caragliu & Chiara Del Bo & Peter Nijkamp, 2012. "A Map of Human Capital in European Cities," Chapters, in: Marina van Geenhuizen & Peter Nijkamp (ed.), Creative Knowledge Cities, chapter 9, Edward Elgar Publishing.
    19. René Belderbos & Helen S. Du & Anthony Goerzen, 2017. "Global Cities, Connectivity, and the Location Choice of MNC Regional Headquarters," Journal of Management Studies, Wiley Blackwell, vol. 54(8), pages 1271-1302, December.
    20. Karl Aiginger & Matthias Firgo, 2015. "Regional Competitiveness Under New Perspectives. WWWforEurope Policy Paper No. 26," WIFO Studies, WIFO, number 58501.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mil:wpdepa:2011-07. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: DEMM Working Papers (email available below). General contact details of provider: https://edirc.repec.org/data/damilit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.