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Shopping hours and entry - An empirical analysis of Aldi's opening hours

Author

Listed:
  • Samuel de Haas

    (Justus-Liebig-University Giessen)

  • Daniel Herold

    (Justus-Liebig-University Giessen)

  • Jan T. Schaefer

    (Justus-Liebig-University Giessen)

Abstract

Aldi, the biggest discounter in Germany, started to systematically extend shopping hours of its stores in 2016. We interpret the decision to extend opening hours of a specific Aldi store as entry into a new market. By using a novel data set containing the opening hours of nearly all German grocery retailers, we find that consumer and firm learning infl uence that decision. The presence of a nearby Aldi already opened longer increases the probability that a given Aldi extends its opening hours. However, if a nearby competitors store is short opened, the probability that Aldi extends opening hours decreases.

Suggested Citation

  • Samuel de Haas & Daniel Herold & Jan T. Schaefer, 2017. "Shopping hours and entry - An empirical analysis of Aldi's opening hours," MAGKS Papers on Economics 201751, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    • Handle: RePEc:mar:magkse:201751
    as

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    File URL: http://www.uni-marburg.de/fb02/makro/forschung/magkspapers/paper_2017/51-2017_de_haas.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Shopping hours; Retailing; Coordination; Market Entry;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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