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Essay on Non-linear Pricing in E-commerce

Author

Listed:
  • Dipankar Das

    (Assistant Professor, BML Munjal University)

  • Vivek Sharadadevi Jadhav

    ((Corresponding author), Ph.D. Scholar, Madras School of Economics, Chennai, India)

Abstract

The primary objective of the paper is to identify the pattern of non-linear pricing in the E-Commerce market and its usage. This paper also investigates whether the post-digitalization tying as a non-linear pricing strategy is an option or a compulsion, through formation of trust. Das and Jadhav (2021) take effort to understand the non-linear pricing in modern e-commerce. This work takes similar effort to analyse the usage of non-linear pricing by e-commerce firms. The researchers have used theoretical model using empirical evidence to find a new pattern of non-linear pricing strategy and its impact on e-commerce market behaviour.

Suggested Citation

  • Dipankar Das & Vivek Sharadadevi Jadhav, 2021. "Essay on Non-linear Pricing in E-commerce," Working Papers 2021-209, Madras School of Economics,Chennai,India.
    • Handle: RePEc:mad:wpaper:2021-209
    as

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    References listed on IDEAS

    as
    1. John Thanassoulis, 2007. "Competitive Mixed Bundling and Consumer Surplus," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(2), pages 437-467, June.
    2. Yin, Xiangkang, 2004. "Two-part tariff competition in duopoly," International Journal of Industrial Organization, Elsevier, vol. 22(6), pages 799-820, June.
    3. Lars A. Stole, 1995. "Nonlinear Pricing and Oligopoly," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 529-562, December.
    4. Zhunzhun Liu & Shenglin Ben & Ruidong Zhang, 2019. "Factors affecting consumers’ mobile payment behavior: a meta-analysis," Electronic Commerce Research, Springer, vol. 19(3), pages 575-601, September.
    5. Mark Armstrong & John Vickers, 2010. "Competitive Non-linear Pricing and Bundling," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 77(1), pages 30-60.
    6. Joseph E. Stiglitz, 1977. "Monopoly, Non-linear Pricing and Imperfect Information: The Insurance Market," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 44(3), pages 407-430.
    7. Ronggang Zhou & Xiaorui Wang & Yuhan Shi & Renqian Zhang & Leyuan Zhang & Haiyan Guo, 2019. "Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting," Electronic Commerce Research, Springer, vol. 19(3), pages 477-499, September.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Non-linear Pricing; Trust; Antitrust Law; E-Commerce; Fuzzy preference;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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