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Does Google Leverage Market Power Through Tying And Bundling?

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  • Benjamin Edelman

Abstract

I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices and identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law.

Suggested Citation

  • Benjamin Edelman, 2015. "Does Google Leverage Market Power Through Tying And Bundling?," Journal of Competition Law and Economics, Oxford University Press, vol. 11(2), pages 365-400.
    • Handle: RePEc:oup:jcomle:v:11:y:2015:i:2:p:365-400.
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    File URL: http://hdl.handle.net/10.1093/joclec/nhv016
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    Citations

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    Cited by:

    1. Choi, Jay Pil & Jeon, Doh-Shin, 2016. "A Leverage Theory of Tying in Two-Sided Markets," TSE Working Papers 16-689, Toulouse School of Economics (TSE), revised Oct 2019.
    2. Jens Prüfer & Christoph Schottmüller, 2021. "Competing with Big Data," Journal of Industrial Economics, Wiley Blackwell, vol. 69(4), pages 967-1008, December.
    3. Sun Keke, 2018. "Bundling, Vertical Differentiation, and Platform Competition," Review of Network Economics, De Gruyter, vol. 17(1), pages 1-23, March.
    4. Pouyet, Jérôme & Trégouët, Thomas, 2016. "Vertical Mergers in Platform Markets," CEPR Discussion Papers 11703, C.E.P.R. Discussion Papers.
    5. Graef, Inge & Prüfer, Jens, 2021. "Governance of data sharing: A law & economics proposal," Research Policy, Elsevier, vol. 50(9).
    6. Bartelt, Nadja, 2018. "Bundling in Internetmärkten: Ökonomische Besonderheiten, Wettbewerbseffekte und Regulierungsimplikationen," Ilmenau Economics Discussion Papers 120, Ilmenau University of Technology, Institute of Economics.
    7. Feng Zhu & Qihong Liu, 2018. "Competing with complementors: An empirical look at Amazon.com," Strategic Management Journal, Wiley Blackwell, vol. 39(10), pages 2618-2642, October.
    8. Carlotta MARIOTTO & Marianne VERDIER, 2015. "Innovation and Competition in Internet and Mobile Banking: an Industrial Organization Perspective," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(99), pages 129-146, 3rd quart.
    9. Matthew S. Hanchard, 2020. "Digital Maps and Senses of Security: The Influence of a Veracious Media on Urban Life," Urban Planning, Cogitatio Press, vol. 5(4), pages 301-311.
    10. Robert F. Easley & Hong Guo & Jan Krämer, 2018. "Research Commentary—From Net Neutrality to Data Neutrality: A Techno-Economic Framework and Research Agenda," Information Systems Research, INFORMS, vol. 29(2), pages 253-272, June.
    11. Dipankar Das & Vivek Sharadadevi Jadhav, 2021. "Essay on Non-linear Pricing in E-commerce," Working Papers 2021-209, Madras School of Economics,Chennai,India.
    12. Lamoreaux, N., 2019. "The Problem of Bigness: From Standard Oil to Google," Cambridge Working Papers in Economics 1963, Faculty of Economics, University of Cambridge.
    13. Matthew S. Hanchard, 2020. "Digital Maps and Senses of Security: The Influence of a Veracious Media on Urban Life," Urban Planning, Cogitatio Press, vol. 5(4), pages 301-311.
    14. Budzinski, Oliver, 2016. "Aktuelle Herausforderungen der Wettbewerbspolitik durch Marktplätze im Internet," Ilmenau Economics Discussion Papers 103, Ilmenau University of Technology, Institute of Economics.

    More about this item

    JEL classification:

    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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