Informative Advertising: Competition Or Cooperation?
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DOI: 10.1111/j.1467-6451.2009.00367.x
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References listed on IDEAS
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Citations
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Cited by:
- Jianqiang Zhang & Weijun Zhong & Shue Mei, 2012. "Competitive effects of informative advertising in distribution channels," Marketing Letters, Springer, vol. 23(3), pages 561-584, September.
- Qing Hu & Tomomichi Mizuno, 2021. "Endogenous timing and manufacturer advertising: A note," Metroeconomica, Wiley Blackwell, vol. 72(2), pages 309-320, May.
- Rim Lahmandi-Ayed & Didier Laussel, 2024. "Random Informative Advertising with Vertically Differentiated Products," Post-Print hal-04678637, HAL.
- Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
- Akio Kawasaki & Takao Ohkawa & Makoto Okamura, 2019. "Inter-group competition through joint marketing efforts and intra-group Cournot competition," Journal of Economics, Springer, vol. 128(3), pages 203-224, December.
- Qing Hu & Dan Li & Tomomichi Mizuno, 2024.
"Endogenous choice of price or quantity contract with upstream advertising,"
Metroeconomica, Wiley Blackwell, vol. 75(1), pages 34-51, February.
- Qing Hu & Dan Li & Tomomichi Mizuno, 2023. "Endogenous choice of price or quantity contract with upstream advertising," Discussion Papers 2301, Graduate School of Economics, Kobe University.
- Rim Lahmandi-Ayed & Didier Laussel, 2024. "Random Informative Advertising with Vertically Differentiated Products," Games, MDPI, vol. 15(2), pages 1-29, March.
- Pedro Gonzaga & António Brandão & Helder Vasconcelos, 2014. "Theory of Semi-Collusion in the Labor Market," FEP Working Papers 522, Universidade do Porto, Faculdade de Economia do Porto.
- Jesús Andrés Burbano-Gómez & Mónica María Sinisterra-Rodríguez, 2023. "Effects of informative advertising on the formation of market structures," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 50(2), pages 445-486, June.
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