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Revisiting the Effect of Trustworthy Face and Attractive Appearance on Trust and Trustworthiness Behavior

Author

Listed:
  • Ziyun Suo

    (Graduate School of Economics, Kobe University, JAPAN)

  • Qinxin Guo

    (School of International Economics and Trade, Shanghai Lixin University of Accounting and Finance, CHINA)

  • Junyi Shen

    (Research Institute for Economics and Business Administration, Kobe University, JAPAN)

Abstract

In a trust game experiment with Chinese participants, we investigate the effects of trustworthy faces and attractive appearances on trust and trustworthiness behavior. The participants played the role of trustor and made decisions on how much money to transfer to their paired trustees while looking at the trustees' photos presented on a large screen. After that, the trustees decided how much money to return to their paired trustors. Results indicate that trust decisions are influenced by both a trustworthy face and an attractive appearance. In addition, a gender effect on trust decisions was found. Men are more trusting than women are, regardless of whether their counterparts are male or female. However, females are less likely to trust their male counterparts than female counterparts. Finally, it is observed that the trustees with a more attractive appearance are more likely to betray the trust they have, while this is not the case for those with more trustworthy faces.

Suggested Citation

  • Ziyun Suo & Qinxin Guo & Junyi Shen, 2022. "Revisiting the Effect of Trustworthy Face and Attractive Appearance on Trust and Trustworthiness Behavior," Discussion Paper Series DP2022-03, Research Institute for Economics & Business Administration, Kobe University.
    • Handle: RePEc:kob:dpaper:dp2022-03
    as

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    File URL: https://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/DP2022-03.pdf
    File Function: First version, 2022
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Trustworthy face; Attractive appearance; Trust behavior; Trustworthiness behavior; Trust game experiment;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement

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