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Pour Some Sugar in Me: Does Glucose Enrichment Improve Decision Making?

Author

Listed:
  • McElroy, Todd

    (Florida Gulf Coast University)

  • Dickinson, David L.

    (Appalachian State University)

  • Stroh, Nathan

    (Appalachian State University)

Abstract

In the current study we explore whether enriching the brain's supply of glucose will improve the quality and speed of decision making. Prior research shows that glucose enrichment supports cognition and more recent research has shown it can improve decision making on some tasks. To test our hypothesis we used a standardized decision inventory and measured response times. The findings show that supplemental glucose improves decision making but only in complex decision tasks. The findings also show that enrichment leads to faster decision response times across decision types.

Suggested Citation

  • McElroy, Todd & Dickinson, David L. & Stroh, Nathan, 2014. "Pour Some Sugar in Me: Does Glucose Enrichment Improve Decision Making?," IZA Discussion Papers 8710, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp8710
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    1. Simonson, Itamar, 1989. "Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 158-174, September.
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    3. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
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    Cited by:

    1. Thomas Pave Sohnesen, 2019. "Are you what you consume?: Impact of food, soft drinks, and coffee on cognitive and non-cognitive test scores," WIDER Working Paper Series wp-2019-117, World Institute for Development Economic Research (UNU-WIDER).

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    More about this item

    Keywords

    glucose; response time; A-DMC; thinking; experiments;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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    This paper has been announced in the following NEP Reports:

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