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Insights from behavioural sciences to prevent and combat violence against women. Literature review

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Abstract

This literature review unveils possible behavioural causes of violence against women and presents behavioural levers to its prevention and reduction, along with general principles for effective communication. Several awareness-raising and education initiatives in the field and containing a behavioural component are pointed out. The proposed approach puts a strong focus on the evaluation of actual impact. Four main conclusions are reached: 1. Initiatives should be designed to encourage or discourage a specific behaviour in a well-defined target group; 2. Initiatives should be designed using appropriate behavioural levers; 3. In order to ensure that initiative has the intended effects on the target audience, pretesting is crucial; 4. It is essential to set specific, measurable, attainable, realistic and timely objectives, and to evaluate them. This literature review was carried out to support applicants to a call for proposals published by the Directorate-General for Justice and Consumers, to co-fund initiatives tackling violence against women in EU Member States.

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  • Sara Rafael Almeida & Joana Sousa Lourenco & Francois J. Dessart & Emanuele Ciriolo, 2017. "Insights from behavioural sciences to prevent and combat violence against women. Literature review," JRC Research Reports JRC103975, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc103975
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC103975
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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
    3. Howard White, 2009. "Theory-based impact evaluation: principles and practice," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 1(3), pages 271-284.
    4. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    5. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    6. White, Howard, 2009. "Theory-Based Impact Evaluation," 3ie Publications 2009-3, International Initiative for Impact Evaluation (3ie).
    7. Joana Sousa Lourenco & Emanuele Ciriolo & Sara Rafael Almeida & Francois J. Dessart, 2016. "Behavioural Insights Applied to Policy - Country Overviews 2016," JRC Research Reports JRC100547, Joint Research Centre.
    8. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
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    More about this item

    Keywords

    gender studies; violence; behavioural sciences;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • K38 - Law and Economics - - Other Substantive Areas of Law - - - Human Rights Law; Gender Law; Animal Rights Law

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