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Risk Behavior, Risk Perception and Online Shopping: An Experimental Approach

Author

Listed:
  • Zafer Akýn

    (Department of Economics, Ipek University)

  • Ý. Erdem Seçilmiþ

    (Department of Public Finance, Hacettepe University)

Abstract

In this paper, we analyze and link self-reported risk perception data obtained from surveys and experimentally elicited risk parameters and use them to explain online shopping behavior. We find that self-reported risk data turn out to be not correlated with the actual risk parameters. Although risk perceptions do not play a significant role in explaining binary online shopping behavior, risk parameters of the subjects elicited via a new hybrid experimental methodology play a very important role. The data also reveals that actually risk-averse subjects tend to report themselves to be just as risk-loving as the ones who exhibit risk-loving behavior.

Suggested Citation

  • Zafer Akýn & Ý. Erdem Seçilmiþ, 2015. "Risk Behavior, Risk Perception and Online Shopping: An Experimental Approach," IPEK Working Papers 1507, Ipek University, Department of Economics, revised Sep 2015.
    • Handle: RePEc:ipk:wpaper:1507
    as

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    File URL: http://econpapers.ipek.edu.tr/IpekWParchives/wp2015/wp1507AkinSecilmis.pdf
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    References listed on IDEAS

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    Keywords

    Perceived Risk; Risk Elicitation; Experiment; Survey; Online Purchasing;
    All these keywords.

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