Temporal Construal and Brand Categorization
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- Sharon Ng & Michael J. Houston, 2006. "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 519-529, March.
- Cohen, Joel B & Basu, Kunal, 1987. "Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 455-472, March.
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