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Public perception of creative and cultural industries in Croatia

Author

Listed:
  • Jelena Budak

    (The Institute of Economics, Zagreb)

  • Edo Rajh

    (The Institute of Economics, Zagreb)

  • Mirela Holy

    (VERN’ University)

Abstract

This research investigates the public perception of creative and cultural industries in Croatia. Based on the survey data, it assesses how well Croatian citizens/consumers are familiar with creative and cultural industries and explores their usage of creative and cultural industry products and services. The consumers’ attitudes towards creative and cultural industries’ products and services are also compared. The research objective is to identify the determinants of public perception in the context of creative industries and the creative economy. Six main theoretical models of acceptance are tested to examine which model best fits the context of creative industries in Croatia. The findings are framed to facilitate policy decision-making so 20 recommendations for the future development of policies to encourage creative and cultural industries in Croatia are offered.

Suggested Citation

  • Jelena Budak & Edo Rajh & Mirela Holy, 2023. "Public perception of creative and cultural industries in Croatia," Working Papers 2302, The Institute of Economics, Zagreb.
    • Handle: RePEc:iez:wpaper:2302
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    File URL: https://hrcak.srce.hr/308946
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    References listed on IDEAS

    as
    1. Jason Potts & Stuart Cunningham & John Hartley & Paul Ormerod, 2008. "Social network markets: a new definition of the creative industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 167-185, September.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    3. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
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    More about this item

    Keywords

    perception; acceptance models; creative and cultural industries; creative economy; consumers;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L8 - Industrial Organization - - Industry Studies: Services
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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