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Institutionalization of Consumer Needs: The Case of the "Healing Boom" in Japan

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  • Matsui, Takeshi
  • 松井, 剛

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  • Matsui, Takeshi & 松井, 剛, 2008. "Institutionalization of Consumer Needs: The Case of the "Healing Boom" in Japan," Working Paper Series 071, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
    • Handle: RePEc:hit:hjbswp:071
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    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/16103/070hjbsWP_071.pdf
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    References listed on IDEAS

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    1. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
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