Affective and rational consumer choice modes: The role of intuition, analytical decision-making, and attitudes to money
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More about this item
Keywords
affect; attitudes to money; consumer choice; decision-making; intuition; shopping orientation; reasoning;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2006-12-16 (Cognitive and Behavioural Economics)
- NEP-MKT-2006-12-16 (Marketing)
- NEP-UPT-2006-12-16 (Utility Models and Prospect Theory)
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