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Intangible Assets, Multinational Firms and Joint Ventures: The Case of Financial Services in Developing Economies

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  • Patibandla, Murali

    (Department of International Economics and Management, Copenhagen Business School)

Abstract

This note illustrates a recent empirical phenomenon, which warrants a re-examination of the intangible asset theory of multinational enterprises (MNEs). It analyses two case studies of financial services: credit cards and insurance products in a developing economy. The case studies show that in the case of joint ventures between local firms, and MNEs in a developing economy, it is a large local bank that provides the brand name while MNEs provide the back-end (tangible) technical-support. The analysis also brings forth fresh insights on the issue of joint ventures, especially in the context of financial services in an emerging economy.

Suggested Citation

  • Patibandla, Murali, 2002. "Intangible Assets, Multinational Firms and Joint Ventures: The Case of Financial Services in Developing Economies," Working Papers 2-2002, Copenhagen Business School, Department of International Economics and Management.
    • Handle: RePEc:hhb:cbsint:2002-002
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    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6597
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    References listed on IDEAS

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    1. Bruce Kogut, 1988. "Joint ventures: Theoretical and empirical perspectives," Strategic Management Journal, Wiley Blackwell, vol. 9(4), pages 319-332, July.
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    3. repec:bla:econom:v:38:y:1971:i:149:p:1-27 is not listed on IDEAS
    4. M. Patibandla, 2002. "Policy Reforms and Evolution of Market Structure in an Emerging Economy: The Case of India," Journal of Development Studies, Taylor & Francis Journals, vol. 38(3), pages 95-118.
    5. David J. Teece, 2003. "Towards an Economic Theory of the Multiproduct Firm," World Scientific Book Chapters, in: Essays In Technology Management And Policy Selected Papers of David J Teece, chapter 15, pages 419-446, World Scientific Publishing Co. Pte. Ltd..
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    Keywords

    Intangible assets; capital market imperfections; joint ventures; financial services; emerging economies;
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