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Les parties prenantes au cœur du business model

Author

Listed:
  • Eric Berthelot

    (IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon)

  • Steven Coissard

    (IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon)

  • Kachour Maher

    (IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon)

Abstract

L'objectif de ce papier est de mettre la théorie des parties prenantes au cœur du débat sur le concept du business model. Ces dernières ont été souvent ignorées ou implicitement citées dans les travaux académiques. Nous donnons ainsi une nouvelle fonctionnalité du business model. Notre vision du business model possède une dimension stratégique qui s'éloigne de l'approche Marketing souvent employée dans la littérature.

Suggested Citation

  • Eric Berthelot & Steven Coissard & Kachour Maher, 2012. "Les parties prenantes au cœur du business model," Working Papers hal-00967045, HAL.
    • Handle: RePEc:hal:wpaper:hal-00967045
    Note: View the original document on HAL open archive server: https://hal.science/hal-00967045
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    References listed on IDEAS

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