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Pourquoi je préfère la recherche quantitative. Pourquoi je préfère la recherche qualitative

Author

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  • Yvonne Giordano

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Alain Jolibert

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

Alain Jolibert explicite ses préférences pour les recherche quantitatives tandis qu'Yvonne Giordano exprime pourquoi elle préfère les recherches qualitatives. Tous deux avancent les arguments en faveur de l'une et de l'autre postures en précisant leurs délimitations respectives. Loin de se placer en opposition, ils développent leurs complémentarités et les difficultés rencontrées.

Suggested Citation

  • Yvonne Giordano & Alain Jolibert, 2016. "Pourquoi je préfère la recherche quantitative. Pourquoi je préfère la recherche qualitative," Post-Print halshs-01230943, HAL.
    • Handle: RePEc:hal:journl:halshs-01230943
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01230943
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    References listed on IDEAS

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    1. Sawyer, Alan G, 1975. "Demand Artifacts in Laboratory Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 20-30, March.
    2. Romain Cadario & Béatrice Parguel, 2014. "Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale," Post-Print halshs-00820942, HAL.
    3. A. S. C. Ehrenberg, 1970. "Models of Fact: Examples from Marketing," Management Science, INFORMS, vol. 16(7), pages 435-445, March.
    4. Yvonne Giordano, 2003. "Conduire un projet de recherche. Une perspective qualitative," Post-Print halshs-00440011, HAL.
    5. repec:dau:papers:123456789/11831 is not listed on IDEAS
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