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Quel leader et business model ouvert pour les écosystèmes-plateformes de type NFC ?

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  • Amel Attour

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

Résumé. Cet article s'intéresse aux écosystèmes de type 'plateformes' (Koenig, 2012). Il focalise en particulier sur le cas d'écosystèmes naissants où le leader et la plateforme pivot ne sont pas préalablement identifiés. Il applique pour cela les méthodes de prototypage stratégique (Chanal et al. 2011) au cas d'un écosystème du Near Field Communication naissant dont il caractérise le business model. A l'appui d'un cadre théorique mobilisant la littérature sur les stratégies de plateforme et les business model ouverts, les analyses de la proposition de valeur et de l'architecture de valeur du cas NFCampus permettent de montrer premièrement que l'émergence des écosystèmes du NFC relève de l'articulation de deux types de plateformes pivots telles qu'elles sont définies par Boudreau et Lakhani (2009). Comme le montre deuxièmement cet article, le positionnement dans le rôle leader d'un acteur pivot est identifié à travers le business model ouvert (BMO) et le rôle de sa plateforme. L'acteur identifié leader à la naissance de l'écosystème peut en revanche être détrôné en phases d'expansion et d'autorité (après diffusion de l'innovation auprès des utilisateurs finaux).

Suggested Citation

  • Amel Attour, 2014. "Quel leader et business model ouvert pour les écosystèmes-plateformes de type NFC ?," Post-Print halshs-01104079, HAL.
    • Handle: RePEc:hal:journl:halshs-01104079
    DOI: 10.3917/mav.073.0033
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01104079
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    References listed on IDEAS

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    Cited by:

    1. Amel Attour & Nathalie Lazaric, 2020. "From knowledge to business ecosystems: emergence of an entrepreneurial activity during knowledge replication," Small Business Economics, Springer, vol. 54(2), pages 575-587, February.
    2. Louis Wiart & Bruno Lefevre, 2020. "Les hubs eWTP d’Alibaba :une stratégie globale d’articulation d’écosystèmes locaux," ULB Institutional Repository 2013/318802, ULB -- Universite Libre de Bruxelles.

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