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Open Innovation within Business Ecosystems: A Tale from Amazon.com

Author

Listed:
  • Thierry ISCKIA

    (Institut TELECOM, Evry, France)

  • Denis LESCOP

    (Institut TELECOM, Evry, France)

Abstract

Open innovation refers to the ability of firms to open themselves up to external networks and relationships in order to gain the full potential of their investments in innovation. The development of ICTs has opened up new markets and ways of innovating. Today, platforms and Web services are supportive instruments of relations between firms. This paper analyzes how Amazon managed openness thanks to ICT infrastructure. In this paper, we address the challenge of managing open innovation within business ecosystems, especially those abetted by a new generation of technologies called Web services. We will draw lessons from Amazon.com to understand how this keystone organization is becoming nimble at open innovation, leveraging the power of its platform thanks to its Web services package. The case study shows that by using Web services to enhance collaboration in business ecosystems, some companies could support open innovation and expand the value of the goods and services they deliver to customers. The paper concludes with a suggested research agenda dealing with the significant implications for both strategy and policy.

Suggested Citation

  • Thierry ISCKIA & Denis LESCOP, 2009. "Open Innovation within Business Ecosystems: A Tale from Amazon.com," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(74), pages 37-54, 2nd quart.
    • Handle: RePEc:idt:journl:cs7402
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    Citations

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    Cited by:

    1. David B. Audretsch & Antje Fiedler, 2023. "Power and entrepreneurship," Small Business Economics, Springer, vol. 60(4), pages 1573-1592, April.
    2. Yang, Seung Ho & Nam, Changi & Kim, Seongcheol, 2018. "The effects of M&As within the mobile ecosystem on the rival's shareholder value: The case of Google and Apple," Telecommunications Policy, Elsevier, vol. 42(1), pages 15-23.
    3. Pierre Barbaroux, 2014. "Innovation Disruptive Et Naissance D'Un Écosystème : Voyage Aux Origines De L'Internet," Post-Print hal-03223876, HAL.
    4. Laurent Muzellec & Sébastien Ronteau & Mary Lambkin, 2015. "Two-sided Internet platforms: A business model lifecycle perspective," Post-Print hal-03718529, HAL.
    5. Amel Attour & Nathalie Lazaric, 2020. "From knowledge to business ecosystems: emergence of an entrepreneurial activity during knowledge replication," Small Business Economics, Springer, vol. 54(2), pages 575-587, February.
    6. Thierry Isckia & Mark de Reuver & Denis Lescop, 2020. "Orchestrating platform ecosystems : the interplay of innovation and business development subsystems," Post-Print hal-02548106, HAL.
    7. Jaehun Joo & Mike Tae-In Eom & Matthew Minsuk Shin, 2017. "Finding the Missing Link between Corporate Social Responsibility and Firm Competitiveness through Social Capital: A Business Ecosystem Perspective," Sustainability, MDPI, vol. 9(5), pages 1-22, April.
    8. Lia Tirabeni & Klas Eric Soderquist, 2019. "Connecting the Dots: Framing Employee-Driven Innovation in Open Innovation Contexts," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-27, June.
    9. Changhee Yoon & Seungyeon Moon & Heesang Lee, 2022. "Symbiotic Relationships in Business Ecosystem: A Systematic Literature Review," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
    10. Charis Vlados & Dimos Chatzinikolaou, 2019. "Business ecosystems policy in Stra.Tech.Man terms: The case of the Eastern Macedonia and Thrace region," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 15(3), pages 163-197.
    11. Amel Attour, 2014. "Quel leader et business model ouvert pour les écosystèmes-plateformes de type NFC ?," Post-Print halshs-01104079, HAL.

    More about this item

    Keywords

    open innovation; business ecosystem; platform; web service; business models; interoperability; value.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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