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Danone, les mouvements stratégiques d'une multinationale française

Author

Listed:
  • Sylvie Hertrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Michel Kalika

    (Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.

Suggested Citation

  • Sylvie Hertrich & Michel Kalika & Ulrike Mayrhofer, 2013. "Danone, les mouvements stratégiques d'une multinationale française," Post-Print halshs-00864394, HAL.
    • Handle: RePEc:hal:journl:halshs-00864394
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00864394
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    References listed on IDEAS

    as
    1. Hanane Beddi, 2011. "Quel est le rôle du siège dans les firmes multinationales ?," Revue française de gestion, Lavoisier, vol. 0(3), pages 77-92.
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    3. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    4. Ulrike Mayrhofer & Sabine Urban, 2011. "Management international. Des pratiques en mutation," Post-Print halshs-00684405, HAL.
    5. Anne Dietrich & Frédérique Pigeyre, 2016. "La gestion des ressources humaines," Post-Print hal-03272828, HAL.
    Full references (including those not matched with items on IDEAS)

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