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La politique de normalisation et les stratégies des firmesUne approche par les modèles d'entreprise

Author

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  • Emmanuel Kessous

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

Abstract

Ce texte vise à différencier la politique de normalisation suivant ses fonctions attendues, la forme des marchés auxquelles elle s'adresse, et les stratégies des firmes qui interviennent sur ces marchés. Cela nous conduira présenter une cartographie de plusieurs modèles de processus normatif en identifiant les différents facteurs pertinents et les stratégies qui se dégagent de ces modèles. Pour la construire, nous nous sommes appuyés sur une série d'entretiens (40 réalisés dans le courant de l'année 1998) auprès d'acteurs de différents secteurs industriels choisis, non pour leurs importances économiques, mais pour le caractère emblématique des enjeux normatifs (ce qui n'empêche pas certains d'entre eux d'avoir une importance économique de premier plan). Dans la première partie de ce texte nous présenterons brièvement les fonctions de la normalisation congruentes avec quatre modèles d'entreprises. Puis dans les trois autres parties, nous monterons comment la normalisation s'inscrit dans les tensions entres modes de coordination et comment elle permet d'en résoudre certaines. Enfin, nous résumerons notre propos par un graphique représentant les stratégies normatives des différents modèles d'entreprise.

Suggested Citation

  • Emmanuel Kessous, 2000. "La politique de normalisation et les stratégies des firmesUne approche par les modèles d'entreprise," Post-Print halshs-00363542, HAL.
  • Handle: RePEc:hal:journl:halshs-00363542
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00363542
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    References listed on IDEAS

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