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It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

Author

Listed:
  • G. Vecchietti
  • S. Dyussembayeva
  • G. Viglia
  • M. Nassar
  • O. Untilov

    (Audencia Business School)

Abstract

This work examines how the type of breakfast offered by a family-run hotel affects guests' decisions to stay. Grounded in the construal level theory, we hypothesize that offering a traditional, local breakfast, compared to a continental one, increases the likelihood of guests staying, especially among leisure travelers in a family run hotel. A field experiment (n = 146) and an online study (n = 300) test this hypothesis by exposing guests to different breakfast conditions. The findings confirm that traditional, local breakfast increases the number of guests who stay for breakfast, with a stronger effect for tourist travelers. Perceived authenticity mediates this relationship. The paper contributes to understanding consumer decision-making in hospitality and offers practical implications for revenue management, suggesting that providing traditional, local breakfast can increase hotel profits.

Suggested Citation

  • G. Vecchietti & S. Dyussembayeva & G. Viglia & M. Nassar & O. Untilov, 2025. "It is very traditional, you must try it! The role of traditional breakfast in family-run hotels," Post-Print hal-04922450, HAL.
    • Handle: RePEc:hal:journl:hal-04922450
    DOI: 10.1016/j.ijhm.2025.104120
    Note: View the original document on HAL open archive server: https://hal.science/hal-04922450v1
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    References listed on IDEAS

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