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Purchasing Contribution to Innovation Exploration: Awareness, Motivations, and Capabilities

Author

Listed:
  • F. Constant

    (Audencia Business School)

  • T. Johnsen

    (Audencia Business School)

Abstract

This paper explores the precedents for purchasing to contribute effectively to innovation exploration. We investigate how purchasing can become aware of innovation opportunities, their incentives or motivations to explore and capture innovation and the required capabilities. Aiming for theory elaboration, we analyse an exemplar case study of a company developing leading-edge practices for involving purchasing in innovation exploration applying an Awareness-Motivation-Capabilities (AMC) framework. This study elaborates on purchasing theory with a comprehensive set of AMC-based precedents for purchasing's innovation exploration contribution that we categorise into three dimensions: motivations, capabilities and awareness. Our findings indicate interrelations between these and purchasing motivation as a precedent of capabilities and awareness. we demonstrate the useful of applying AMC theory to researching purchasing's contribution to innovation and how AMC needs to be adapted in this research context. We explore interrelations between awareness, motivation and capabilities but propose future research on the nature of these interrelations. We suggest ways for managers to shape, adapt or redesign their purchasing organisations to better support innovation exploration. This study proposes a framework for purchasing contribution to innovation based on AMC theory.

Suggested Citation

  • F. Constant & T. Johnsen, 2025. "Purchasing Contribution to Innovation Exploration: Awareness, Motivations, and Capabilities," Post-Print hal-04902515, HAL.
    • Handle: RePEc:hal:journl:hal-04902515
    DOI: 10.1108/IJOPM-10-2023-0849
    Note: View the original document on HAL open archive server: https://hal.science/hal-04902515v1
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