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The performance of companies in the banking sector in Cameroon: A look from the Theory of Planned Behaviour (TPB)
[La performance des entreprises du secteur bancaire au Cameroun: Un regard à partir de la Théorie du Comportement Planifie (TCP)]

Author

Listed:
  • Mbam Augustin Junior

    (Université de Douala)

  • Hervé Donald Djouda Djiako

    (Université de Douala)

Abstract

The behavior of managers is an important element to obtain a level of performance in permanent improvement of companies in general and banks in a particular. Indeed, it is a determining factor of the performance of the company. In the current socio-economic context characterized by several changes, the performance of banks is approached under various dimensions: commercial, economic, financial, managerial, organizational, social, etc. This research examines the contribution of the theory planned behavior on the performance banks. Thus, the main results to which we lead, show a positive and significant contribution of the main variables of this theory on the performance of banks. Infact, a successful performance of the bank is achieved through a strong positive intention of its managers to commit actions aimed at satisfying customer expectations, controlling costs, and processing times, mobilizing all employees, the management of risks and opportunities in the banking system, the optimal allocation human, financial and technical resources, and the continuous search for improved results.

Suggested Citation

  • Mbam Augustin Junior & Hervé Donald Djouda Djiako, 2022. "The performance of companies in the banking sector in Cameroon: A look from the Theory of Planned Behaviour (TPB) [La performance des entreprises du secteur bancaire au Cameroun: Un regard à partir," Post-Print hal-04421297, HAL.
    • Handle: RePEc:hal:journl:hal-04421297
    DOI: 10.5281/zenodo.6515805
    Note: View the original document on HAL open archive server: https://hal.science/hal-04421297
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    References listed on IDEAS

    as
    1. Wilson, David T & Mathews, H Lee & Harvey, James W, 1975. "An Empirical Test of the Fishbein Behavioral Intention Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 39-48, March.
    2. Wilfrid Azan, 2007. "Développement chez F. Perroux et performance par le changement organisationnel," Revue française de gestion, Lavoisier, vol. 171(2), pages 15-30.
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