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The importance of selecting appropriate adjective pairs for measuring attitude based on the semantic differential method

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  • Pierre Valois
  • Gaston Godin

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Suggested Citation

  • Pierre Valois & Gaston Godin, 1991. "The importance of selecting appropriate adjective pairs for measuring attitude based on the semantic differential method," Quality & Quantity: International Journal of Methodology, Springer, vol. 25(1), pages 57-68, February.
    • Handle: RePEc:spr:qualqt:v:25:y:1991:i:1:p:57-68
    DOI: 10.1007/BF00138756
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    References listed on IDEAS

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    1. Wilson, David T & Mathews, H Lee & Harvey, James W, 1975. "An Empirical Test of the Fishbein Behavioral Intention Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 39-48, March.
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