Digital consumer spirituality
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References listed on IDEAS
- Albert M. Muiz Jr. & Hope Jensen Schau, 2005. "Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 737-747, March.
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More about this item
Keywords
Digital; Consumption; Spirituality; Religiosity;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2024-01-22 (Cultural Economics)
- NEP-MKT-2024-01-22 (Marketing)
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