Report NEP-MKT-2024-01-22

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Ologunebi, John, 2023. "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper 119417, University Library of Munich, Germany.
• Ashish Ashish Ashok Uikey & Ruturaj Baber, 2023. "Exploring the Factors that Foster Green Brand Loyalty: The Role of Green Transparency, Green Perceived Value, Green Brand Trust and Self-Brand Connection," Post-Print hal-04346255, HAL.
• L'aszl'o Sipos & Kolos Csaba 'Agoston & P'eter Bir'o & S'andor Boz'oki & L'aszl'o Csat'o, 2023. "How to measure consumer's inconsistency in sensory testing?," Papers 2312.08141, arXiv.org.
• Jannsen Santana & Katharina C. Husemann & Giana M. Eckhardt & Rosa Llamas & Russell W. Belk, 2022. "Digital consumer spirituality," Post-Print hal-04325645, HAL.