The effects of green brand image on brand loyalty: The case of mainstream fast food brands
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Suggested Citation
DOI: 10.1002/bse.3523
Note: View the original document on HAL open archive server: https://hal.science/hal-04194919
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References listed on IDEAS
- Shamah, Rania A.M. & Mason, Michela C. & Moretti, Andrea & Raggiotto, Francesco, 2018. "Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 446-456.
- Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
- Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
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More about this item
Keywords
brand loyalty; environmental concern; fast food; green brand image; sustainable consumption;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2023-10-16 (Agricultural Economics)
- NEP-ENV-2023-10-16 (Environmental Economics)
- NEP-GER-2023-10-16 (German Papers)
- NEP-IPR-2023-10-16 (Intellectual Property Rights)
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