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A business model innovation on the market of bush taxi in Madagasikara: the case of Cotisse Transport
[Une innovation par le business model sur le marché du taxi-brousse à Madagasikara : le cas Cotisse Transport]

Author

Listed:
  • Rakotovao Finaritra Manovosoa

    (Institut supérieur de technologie d'Antananarivo - Institut supérieur de technologie d'Antananarivo)

  • Jérémy Tantely Ranjatoelina

    (ONG Dry Forest)

Abstract

Le taxi-brousse est le principal moyen de transport entre les différentes localités de Madagasikara. En 2013, l'industrie a été bouleversée par l'entrée sur le marché de l'entreprise Cotisse Transport. Ce nouvel entrant a fait irruption dans l'industrie avec un business model innovant, remodelant sur la décennie suivante le marché et l'industrie du taxi-brousse. Cette recherche cherche à mettre en lumière le business model classique des coopératives de taxi brousse avant 2013, ainsi que celui de Cotisse Transport depuis sa création.

Suggested Citation

  • Rakotovao Finaritra Manovosoa & Jérémy Tantely Ranjatoelina, 2022. "A business model innovation on the market of bush taxi in Madagasikara: the case of Cotisse Transport [Une innovation par le business model sur le marché du taxi-brousse à Madagasikara : le cas Cot," Post-Print hal-03995725, HAL.
    • Handle: RePEc:hal:journl:hal-03995725
    Note: View the original document on HAL open archive server: https://hal.science/hal-03995725
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    References listed on IDEAS

    as
    1. Christoph Zott & Raphael Amit, 2007. "Business Model Design and the Performance of Entrepreneurial Firms," Organization Science, INFORMS, vol. 18(2), pages 181-199, April.
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    Keywords

    recherche qualitative; business model; innovation; taxi-brousse; Madagascar;
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