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When e-commerce becomes more human by transposing the hospitality concept to merchant websites

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  • Soffien Bataoui

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

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  • Soffien Bataoui, 2022. "When e-commerce becomes more human by transposing the hospitality concept to merchant websites," Post-Print hal-03981281, HAL.
    • Handle: RePEc:hal:journl:hal-03981281
    DOI: 10.1016/j.jretconser.2021.102831
    Note: View the original document on HAL open archive server: https://hal.science/hal-03981281
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    References listed on IDEAS

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