IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02048073.html
   My bibliography  Save this paper

Les emotions ressenties dans un point de vente : Proposition d'une echelle de mesure

Author

Listed:
  • Marie-Christine Lichtlé

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • V. Plichon

Abstract

Les états affectifs ressentis en magasin sont nombreux, hétérogènes et spécifiques. Pour les mesurer, la majorité des chercheurs utilise les instruments de mesure des psychologues anglo-saxons. Or ces mesures comportent de nombreuses limites et sont peu adaptées au contexte de la distribution. L'objectif de cette recherche a été de créer une échelle de mesure des émotions ressenties dans un point de vente. Après une rapide analyse de la littérature sur les états affectifs et sur leurs mesures, nous avons étudié plus particulièrement les affects ressentis par les clients en magasin. Enfin, une phase qualitative et deux études quantitatives nous ont permis de proposer une échelle de mesure en six dimensions (la plénitude, l'évasion, la nervosité, le plaisir, la détente et l'oppression) adaptée au contexte de la distribution. La fiabilité, la validité convergente, discriminante et prédictive de l'échelle sont toutes très satisfaisantes.

Suggested Citation

  • Marie-Christine Lichtlé & V. Plichon, 2014. "Les emotions ressenties dans un point de vente : Proposition d'une echelle de mesure," Post-Print hal-02048073, HAL.
    • Handle: RePEc:hal:journl:hal-02048073
    DOI: 10.1177/0767370113505952
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
    2. Pekovic, Sanja & Rolland, Sylvie, 2020. "Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. Philippe Cohard, 2019. "Evaluation of Serious Game User Experience: the Role of Emotions," Post-Print hal-02431970, HAL.
    4. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    5. Soffien Bataoui, 2022. "When e-commerce becomes more human by transposing the hospitality concept to merchant websites," Post-Print hal-03981281, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02048073. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.