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The role of joint dynamics in the evolution of alternative market categories. A sociohistorical approach to independent music
[Le rôle des dynamiques conjointes dans l’évolution des catégories de marchés alternatives. Une approche sociohistorique des musiques indépendantes]

Author

Listed:
  • Boris Collet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, Institut d'Administration des Entreprises (IAE) - Savoie Mont-Blanc)

  • Éric Rémy

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Baptiste Cléret

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

This paper contributes to the understanding of market categorisation processes. More specifically, it analyses the evolution of the independent music category, characterised as a fuzzy category by its instability, and as an alternative category by its power relations with the dominant mainstream music category. Based on a sociohistorical approach, we show how external forces such as boundary reconfigurations on the one hand, and internal forces such as tension around category representations on the other, shape the definition and evolution of the independent music market category. Our findings show the joint action of these dynamics in 1 the emergence and evolution of alternative categories. They highlight the interest of simultaneously examining these multiple dynamics and their relationships in the study of market categories. Our paper also reveals the strategic and ideological issues associated with the alternative-mainstream dialectic, which constitutes a key factor in the structuring and evolution of many other industries.

Suggested Citation

  • Boris Collet & Éric Rémy & Baptiste Cléret, 2023. "The role of joint dynamics in the evolution of alternative market categories. A sociohistorical approach to independent music [Le rôle des dynamiques conjointes dans l’évolution des catégories de m," Post-Print hal-03967719, HAL.
    • Handle: RePEc:hal:journl:hal-03967719
    DOI: 10.37725/mgmt.2023.6050
    Note: View the original document on HAL open archive server: https://hal.science/hal-03967719v2
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    References listed on IDEAS

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