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A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries

Author

Listed:
  • Evelyn Odonkor

    (AUP - The American University of Paris)

  • Jessie Pallud

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg)

Abstract

While mobile technology adoption has been largely examined by IS research, the symbolic meanings related to these technologies and the role they play in the adoption of mobile technologies in developing countries has been neglected. Thus, this study examines the effects of symbolic drivers (extended self, uniqueness, and status gain), experiential (flow), and functional drivers (ease of use, usefulness) on mobile technology usage by applying the fuzzy-set configurational approach (fsQCA). Survey responses were collected from 430 inhabitants from Ghana. The results show six configurations in which different combinations of symbolic meanings with traditional adoption factors lead to mobile phone usage. These multiple configurations reveal that there is not a single optimal feature that leads to mobile phone adoption in developing countries but rather a blend of features, depending on different combinations of symbolic, experiential, and functional variables.

Suggested Citation

  • Evelyn Odonkor & Jessie Pallud, 2022. "A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries," Post-Print hal-03866912, HAL.
    • Handle: RePEc:hal:journl:hal-03866912
    DOI: 10.4018/jgim.299322
    Note: View the original document on HAL open archive server: https://hal.science/hal-03866912
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    References listed on IDEAS

    as
    1. Russell W. Belk, 2013. "Extended Self in a Digital World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 477-500.
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    3. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
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    More about this item

    Keywords

    Developing Countries; Extended Self; Fuzzy-Set Qualitative Comparative Analysis (fsQCA); Ghana; Mobile Phone Adoption; Symbolic Drivers;
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