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Track : Retail Marketing Who are the retailers now?

Author

Listed:
  • Isabelle Collin-Lachaud

    (Université de Lille)

  • Jonathan Reynolds

    (University of Oxford)

  • Richard Cuthbertson

    (University of Oxford)

Abstract

Apocalyptic headlines in most major markets around the world suggest that the retail industry is witnessing seismic change. But have the rules of the game changed, or do present events simply represent the next turn of the evolutionary wheel of retail development? This paper takes historical, environmental, and strategic perspectives in seeking to address this question, identifying enduring features from previous cycles, key factors in contemporary change, and the critical capabilities and resources which will help in understanding what being a retailer will mean/imply in the future. Finally, implications for marketing research are proposed.

Suggested Citation

  • Isabelle Collin-Lachaud & Jonathan Reynolds & Richard Cuthbertson, 2018. "Track : Retail Marketing Who are the retailers now?," Post-Print hal-03156213, HAL.
    • Handle: RePEc:hal:journl:hal-03156213
    Note: View the original document on HAL open archive server: https://hal.science/hal-03156213
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    References listed on IDEAS

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