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Navigating the New Retail Landscape: A Guide for Business Leaders

Author

Listed:
  • Treadgold, Alan

    (Independent retail sector consultant)

  • Reynolds, Jonathan

    (University of Oxford)

Abstract

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

Suggested Citation

  • Treadgold, Alan & Reynolds, Jonathan, 2016. "Navigating the New Retail Landscape: A Guide for Business Leaders," OUP Catalogue, Oxford University Press, number 9780198745754.
    • Handle: RePEc:oxp:obooks:9780198745754
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    Cited by:

    1. Rains, Tim & Longley, Paul, 2021. "The provenance of loyalty card data for urban and retail analytics," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Isabelle Collin-Lachaud & Jonathan Reynolds & Richard Cuthbertson, 2018. "Track : Retail Marketing Who are the retailers now?," Post-Print hal-03156213, HAL.
    3. Karine Picot-Coupey & Nina Krey & Elodie Huré & Claire-Lise Ackermann, 2021. "Still work and/or fun? -Corroboration of the hedonic and utilitarian shopping value scale," Post-Print hal-02572817, HAL.
    4. Les Dolega & Jonathan Reynolds & Alex Singleton & Michalis Pavlis, 2021. "Beyond retail: New ways of classifying UK shopping and consumption spaces," Environment and Planning B, , vol. 48(1), pages 132-150, January.

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