Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective
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DOI: 10.3389/fpsyg.2020.553100
Note: View the original document on HAL open archive server: https://hal.science/hal-02998419
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References listed on IDEAS
- Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
- Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
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- Ahmed H. Alsharif & Nor Zafir Md Salleh & Mazilah Abdullah & Ahmad Khraiwish & Azmirul Ashaari, 2023. "Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda," SAGE Open, , vol. 13(1), pages 21582440231, February.
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More about this item
Keywords
advertising; consumer neuroscience; emotion; psychophysiology; cognitive appraisal; skin conductance; facial EMG; aesthetics;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2020-12-21 (Marketing)
- NEP-NEU-2020-12-21 (Neuroeconomics)
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